Why feminists can't stop reading Mormon housewife blogs

By on Feb 16th

Emily Matchar recently published an article at Salon about her fascination with Mormon housewife blogs. The first two paragraphs totally sucked me in:

At first glance, Naomi and Stacie and Stephanie and Liz appear to be members of the species known as the "Hipster Mommy Blogger," though perhaps a bit more cheerful and wholesome than most. They have bangs like Zooey Deschanel and closets full of cool vintage dresses. Their houses look like Anthropologie catalogs. Their kids look like Baby Gap models. Their husbands look like young graphic designers, all cute lumberjack shirts and square-framed glasses. They spend their days doing fun craft projects (vintage-y owl throw pillow! Recycled button earrings! Hand-stamped linen napkins!). They spend their weekends throwing big, whimsical dinner parties for their friends, all of whom have equally adorable kids and husbands.

But as you page through their blog archives, you notice certain "tells." They're super-young (like, four-kids-at-29 young). They mention relatives in Utah. They drink a suspicious amount of hot chocolate. Finally, you see it: a subtly placed widget with a picture of a temple, or a hyperlink on the word "faith" or "belief." You click the link and up pops the official website of the Church of Jesus Christ of Latter-day Saints.

I'll be the first to admit it's never occurred to me to google "Mormon housewife blog," and until reading Matchar's piece I had no idea they were such a cult hit. I get it, though: as if getting a glimpse into the parenting styles of others isn't enough, reading about a lifestyle that is in stark contrast from your own (and especially one that you may not initially think you'll be interested in) can be totally fascinating. It's sort of like a train wreck, but less awful and more, just … fascinating.

Tell me! What are your favorite parenting blogs that you didn't think you'd like?

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About Stephanie Kaloi

I am the former editor of Offbeat Families, and owner/photographer at Stephanie Kaloi Photography in Portland, OR.