Hey, Milwaukee: co-sleeping doesn't have to be dangerous

By on Nov 16th

If you haven't seen it yet, the city of Milwaukee is running a pretty interesting campaign against co-sleeping:

Bevan Baker, Milwaukee commissioner of health said, "Is it shocking? Is it provocative? Yes. But what is even more shocking and provocative is that 30 developed and underdeveloped countries have better [infant death] rates than Milwaukee."

Ok, fair enough. Or… is it?

My issue with the ads isn't whether or not co-sleeping is safe, because as we've seen (both on Offbeat Mama and all over the internet), it can be if you take the right steps. My problem is that instead of launching a campaign to educate parents about how to safely co-sleep, Milwaukee thought it would be a good idea to liken co-sleeping to putting a knife in the bed next to your baby.

I do NOT want to talk about whether or not co-sleeping is ok for you (we believe it's a personal decision and trust each family to do their own research). But I AM curious to know: what do you guys think Milwaukee could have done differently to teach its residents about co-sleeping?